Dans l’Œil du Prince

In the Eye of the Prince

2020

An immersive scenography for the windows of the Hermès boutique in Geneva that plays with the eye and curiosity. It highlights the objects in the collection by developing landscapes around them.

“The eye of the prince” is the point of view in a theatre from which the show is most beautiful, where the angle of view allows the illusion of perspective of the set to be played out perfectly, and where the objects on stage are offered to the spectator's amazed gaze. The windows of the Hermès boutique are transformed into an immense surrealist panorama that takes the colours of the objects in the collection. The real journey begins as you move around the front of the shop. the different panels that make up the decor of the windows produce an optical effect between them, the “moiré” effect, which gives the illusion that the landscapes are in motion.

Created during confinement, our perception of what is close to us has changed; our relationship with others, but also with our environment. It has led us to rediscover the richness of the Swiss landscape that we can see from our window. Inspired by this, that we wanted to transform the closed space of the windows into a space open to the outside. While our possibilities of moving around were reduced to a minimum, the windows become a support for the imagination, a means of travelling and above all of dreaming.

Thus, this setting is not only a journey for us. It is conceived as a real stage where the objects go for a walk in the windows and in the landscape, offering us a moment of joy and reverie.